CMA, the apex association of Indian cement industry, is the industry's main data hub. CMA is among the earliest organisations of its kind to adopt IT in its working and services. The comprehensive data on the capacity, production, despatch and export of cement & clinker since 1989 (Full decontrol of cement industry), collected from member companies, have been grouped variously, employing suitable database management techniques and put out through regular yearly and monthly publications. These, first generation IT products will remain valuable aids to track Indian cement industry through its momentous years of growth and development.

In 2001, as a first attempt, CementIQS 2.0 was introduced to strengthen MIS operation in member companies. The main advantage of this software was instant retrieval of the data in a variety of desired combinations and with 100% accuracy. Members have been utilising this facility and found it extremely useful in their regular working.

However, with market dynamics changing rapidly in wake of globalisation and ongoing consolidation of existing cement capacity not only within the domestic players but also entry of multinationals, the demands of data analysis have also changed. The need to have knowledge of changing market shares, logistics etc. in advance is gaining importance.

Cement Intelliqs 4.0 meets such requirements and flexible enough to accommodate any future changes. it is a versatile software to explore hitherto unimagined permutations and combinations to satisfy the data quest of visionary marketing heads.